Niche Design House > Meet Our Team

Meet Our Team

Niche Design House

Defined By You,
Designed By Us

Niche Design House

Our Story

“A satisfied customer is the best business strategy of all”

Niche Design House is a full-service interior design firm that designs and furnishes homes that are defined by you, designed by us. With creative studios in Estes Park and Loveland, CO, our team made a name for ourselves which is attributed to our beautiful, well-balanced, and stylish spaces. We create timeless custom interiors for home builds, renovations, and furniture projects that are uniquely designed for functionality and style.

With projects that carry us all over the U.S. and even internationally, we’ve learned to design with a customized approach, resulting in a well-executed and gorgeous final product. This honest approach ensures the process is enjoyable for all parties. We believe in transparency, education, and open communication with our clients.

Meet Our Designers

Becky Allsup

Owner, Lead Designer

Calling Texas her home state, Becky has lived many places throughout her life.

While growing up in Europe, Becky learned to appreciate architecture and design.

It was there she fell in love with design and knew what her future held!

During a college lecture, Becky’s entrepreneurial spirit was sparked. As a result, she formed Niche, which is the perfect marriage of adventure and design!

Becky is married to David and they have two grown sons. She has lived in Colorado for the past 12 years. She loves travelling and spending time with her family and friends.

Becky’s design takes into account everyday living and owner use, and combines that with the style the owner is trying to integrate into their space. Personally she loved transitional, modern, clean lines for her own home.



After successfully working in the business community where she worked in procurement, Becky Allsup transformed her sensible design style into a career. With her entrepreneurial spirit, she combined design and retail to launch Niche Design House, a full service, upscale design firm, which also offers carefully curated and procured design items for sale in our store front. The stylish, one of a kind items along with a custom, handcrafted hardwood furniture line with many pieces designed by Becky, Niche Design House is truly unique to Northern Colorado.

Growing up in Europe influenced Becky’s design style as she developed a strong appreciation for architecture and design aesthetics. Focusing her design on functionality in each space set’s Becky’s designs apart from others. Learning who her client is and how they live plays a large part in her approach to making their space unique and tailored to their needs. Today, Becky enjoys travelling worldwide to bring her tailored design approach to her clients.

Cheryl Nelson

Retail Store Manager

Cheryl was born and raised in Canada. She attended the University of North Dakota where she graduated with a Bachelor of Science in Aeronautical Studies. It was here that she met her husband Dennis in an air traffic control class and they were married 4 years later.
Cheryl and Dennis have 2 grown daughters that are married and each have blessed them with a “grand dog!” Blu is a Catahoula Leopard dog and lives in Alabama, and Guinness is a Sheepadoodle living in Minnesota.
Cheryl enjoys spending time with family and friends when she is not at Niche helping to ensure the retail store runs smoothly. She has been trained in the use of all Annie Sloan products and loves to pop into the store and help customers with any questions they may have.

Devon Green

Devon is a mountain girl raised in the Colorado Rockies and enjoys being outdoors with her fiance and fur babies. She has a relaxed approach to life, filled with family, fitness and food.

Devon spent time in the South earning her Bachelor of Science in Interior Design. Through this experience as well as her time spent abroad, she was immersed in cultural diversity, thus giving her an appreciation for the social influences on architecture and design. Devon defines her personal style as contemporary Mediterranean.

Sarah Ballenski

Sara is a Colorado native with a strong wanderlust and craving for adventure. She is a watercolor artist in her free time and has her nose in a book when she’s not working on her latest knitting project and bingeing on her favorite TV shows.

Over the past 10 years, Sara, has set herself apart by incorporating countless resources into her designs enabling her clients to enjoy a variety of interior design services with diversity in both scope and budget. Having a wealth of experience and knowledge gained by her travels domestic and international, she brings fresh insight and talents to Niche Designhouse. She is eager to help you find and bring to fruition your dream space that you love for years to come.

Her meticulous attention to detail is prevalent in both her personal and professional life. Nothing brings her more satisfaction than a successful execution of a well planned design.

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